The Brighto identity also went through a few changes during its young age. Over the years we came to see some creative identity from Brighto the story of the Brighto logo started in 1973. The first logo was a seal of Brighto.

Like in the olden days when a king wanted to send a formal communication; he will either mark it with his ring impression on hot wax poured on the letter fold or have a separate seal which signified the authenticity of that message. This seal was a sign of Brighto’s quality and standard in its products. The authenticity depicted dedicated services, production capabilities and outreach to customers.This Logo lasted for 2 years.

As times change so do mood, perception and imagination. Brighto Paints changed its logo to the very colorful and very now, in 1975, mark of a color friendly and refreshing look.

This logo itself was very pleasing to look at, containing 4 base colors but not the basic black and white. It served as a representation of colorful options for customers to have. The changing times kept the Brighto team on its toes as the media influenced population and the media boom requires any industry, corporation or business to keep its image fresh, memorable and time friendly. Or one can be left behind. This logo served for 25 years, the longest time on the Brighto Paints stationary.

By 2000, looking forward as always and keeping up with the market and corporation growth, Brighto Paints changed its logo into a very corporate typo using the O signifying the oil bucket with a rich colored yellow dripping out.

Many would argue with the pleasant soothing image it was, but as we know in marketing if you’re not leading the market, you end up following it. This logo lasted for almost 8 years.

In the year 2008 Brighto Paints registered and envisioned its standing trademark of the letter B in a bid to adapt to new media especially the digital media.

This new logo is a trademark with a color gradient and a colorful paint spill on top. In no time, the recall value of this logo became significantly noticed, on shop signs, bucket designs and advertisements everywhere, due to the influx of an in-house marketing team, this logo and its representation showed uniformity and a corporate look. To date Brighto plans to keeps this logo as its identity for a long time to come.